The brand
At the time I joined Isosec, the company already had a good reputation after years providing software to NHS trusts. Focused on digital identity authentication for secondary care, Isosec Identity Agent and Virtual Smartcards early versions have already been rolled out to multiple customers.
Very early in my investigations, I concluded that the pre-established brand needed a refresh. Although and previous brand artefacts and digital products were created with a lot of care by the development team, it was clear to me that Isosec needed to be ready to grow.
Very early in my investigations, I concluded that the pre-established brand needed a refresh. Although and previous brand artefacts and digital products were created with a lot of care by the development team, it was clear to me that Isosec needed to be ready to grow.
The new Brand Identity guidelines, implemented on late 2020.
User Experience Strategy
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The Isosec UX Strategy guide, finished on September 2020. The creation of the UX Strategy was key for the dissemination of UX good practices and to set new new development objectives for a small company who had, at the time, very little contact with formative human centred design.
The real challenge went beyond just the brand. We promoted a company-wide effort to discover all of Isosec products and needs, as well as investigating our end-users. Our software was aimed at hospital, clinical administrators and registrarion authorities, but our "very end users" would be nurses, practitioners and doctors.
While we transitioned to new refreshed brand, I dived deep into all of our products to come up with a way to map a Virtual Smartcard (Isosec's flagship) service lifecycle and user journey.
The brand new Isosec Design System's Styleguide, one of the key deliverables of the new UX Strategy.
A redesigned Authenticator App
The Isosec Authenticator (seen above) is perhaps the most important piece of the Virtual Smartcard the end user journey. It is an essential part of the journey, as it puts most of the authentication features in a person's personal smartphone.
The complete redesign of the app turned the old app into a powerful second factor authentication device. Users would now reset their Security Questions and Passcode straight in the app, without the direct need of any admin.
The complete redesign of the app turned the old app into a powerful second factor authentication device. Users would now reset their Security Questions and Passcode straight in the app, without the direct need of any admin.
You can check the live version of the Isosec Authenticator app in the iOS app store for iPhone and Ipads and Google play store for Android devices.
I was very excited to design the screens above. The new version of the Authenticator app allowed the app to use AdES eSignatures, ultimately allowing us to develop Prescriptions eSignatures for the users of the Virtual Smartcard.
If you're curious, you can learn more about AdES sSignatures here.
Customer Communications
Collaborating directly with our support team, I was also able to promote, design and deliver a Support Hub. This was a way to create a live, CMS powered library of all the support material we used to have in an infinitude of PDF files.
We also took care of redesigning product and marketing emails, as well as revamping out app store presence.
We also took care of redesigning product and marketing emails, as well as revamping out app store presence.
The Isosec Support Hub is still live and running.
